The Metaverse is often referred to as the "next generation" of the mobile internet. In the metaverse, the physical and digital worlds merge in a connected virtual space; in the metaverse, technology is not just like the phone in your pocket, but an all-encompassing reality.
Video igre poput Fortnitea imaju metaverzum u sebi. Igrači imaju digitalnu sliku, besprekorno lutaju iz jednog sveta u drugi, kupuju virtuelnu robu i učestvuju u čitavom virtuelnom ekonomskom sistemu.
Most recently, the Metaverse made a strong debut in major headlines following Facebook's July earnings call. Facebook's CEO at the time, Mark Zuckerberg, used the term "metaverse" 20 times in his hour-long speech. Zuckerberg then told employees, investors and analysts that Facebook was targeting more than just a set of interconnected social media apps. Instead, it will be a "metaverse company."
Zuckerberg je rekao da će tehnološki gigant nastaviti da prodaje svoje proizvode za virtuelnu stvarnost, poput Oculus VR slušalica, po nižim cijenama u godinama koje dolaze. Budući prihodi će se generirati prvenstveno kroz oglašavanje i digitalnu trgovinu unutar samog Metaverse.
In its recent foray into the virtual space, Facebook's treasurer, David Marcus, said the company's upcoming digital wallet, Novi, could one day be used to store NFTs (blockchain tokens).
NFTizacija sadržaja u Metaverzumu
When it comes to monetizing the elusive concept that Zuckerberg describes, we should turn our attention to Fortnite again. Fortnite parent company Epic Games generated 3 billion in revenue in 2018 from selling in-game accessories and non-functional skins to players. The company said in a statement that Epic's equity is now valued at 28.7 billion.
Na svojoj platformi ima Facebook i Epic, a ne-nezamjenjivi tokeni (NFT) su široko prihvaćeni. U isto vrijeme, druge tradicionalne finansijske institucije poput Vise također su počele testirati vode virtuelnog svijeta.
According to BitMEX co-founder Arthur Hayes, buying NFTs may seem commonplace, but people are often looking at their personal identity and self-awareness when buying. Today, people's social interaction is more online. This need for social signals has led to increased demand for digital collectibles (or NFTs). In a blog post, Arthur wrote: "In effect, you're throwing a thousand bucks, whether it's a Fortnite character costume, a pair of Balenciaga socks, or just in Ethereum. Bought 3 cartoon mutant orangutans - your goals are much the same.
"From an energy standpoint, NFT-licensed art is completely worthless, but it will represent the ultimate way to socialize flexibly in a purely digital world," Hayes wrote, "though for those who think Art Basel and the Venice Biennale To someone who is a cultural event, this may seem silly; but trading an infinitely replicable JPEG (electronic picture) on a blockchain is no dumber than a squiggly line on a canvas."
Startup se upušta u metaverzum
That summer, the NFT bubble burst. Big-name companies are throwing away their armor and eager to absorb assets into future business plans. However, early-stage startup Atomic Form aims to be a "window to the metaverse" from the start.
Ko{0}}osnivač Garrett David rekao je da kompanija, koja klijentima pruža hardverska i softverska rješenja, tek ulazi u metaverzum sa svojom izlogom kripto umjetnosti.
"If you pay for an original Monet, you don't have it in your house in Hong Kong, London and Singapore at the same time. It can only be in one place," David said. "But that's actually why you're willing to buy it, because it's unique. We designed this product to cater to the need that these artworks have to be unique; and if it's not unique, we'll give It provides a unique serial number for you to look up."
Atomic Form's 27-inch digital display uses its hardware to connect directly to the blockchain, ensuring that all NFTs are verified. NFTs have a unique address and can connect directly back to their owners. Therefore, users cannot download content at will and project it onto their own frames.
Users attach their crypto wallets to the Atomic Form's hardware, which also allows them to lend their NFTs to other display owners, while prices can be set on their own through Ethereum's blockchain.
Ko{0}}osnivač David je bivši rudar Bitcoina i istraživač neuronauke u Medicinskom centru Univerziteta Kolumbija. Već deset godina je zainteresiran za istraživanje ekonomije i mehanizama dizajna blockchaina.
Kreirajte metaverzalni čvor podataka
According to David, the mission of Atomic Forms is not just to monetize crypto art as a means of generating returns or reducing the cost of sales, as is often done with NFTs. Atomic Form's modules are just a step towards their "ultimate goal: to create a node of a metaverse that everyone can participate in, no matter what blockchain, product or operator you use".
"A more peculiar example is if you move an NFT from your wallet, that affects how the piece is displayed," David said. "It ruins the experience of people viewing an exhibition. So we created this company, Just to change that."
Ko{0}}osnivačica Isabel Kitts je bivša novinarka fokusirana na kripto i blockchain prostor. Bila je-glavni- urednik Crypto Enthusiast News 2017. Prije toga je studirala marketing likovne umjetnosti na NYU i radila na razvoju proizvoda sa Jonathanom Adlerom.
"I think people are essentially just looking for a solution to show their NFTs. Just showing it off is enough to keep a lot of people happy for a long time," Kitts said.
